In our last blog post, I showed you how we took a virtual soccer game from 40,000 to 350,000 active monthly users in 30 days.
As I explained, we basically borrowed Dropbox’s model. Now I want to show you how to do the same.
There are three key components that I want to break down.
The first one is what I call ‘Craic’ and it’s an Irish term which is essentially something that people want more of.
For Dropbox, it was storage. For us, it was another game. For you, it can be any part of your product that people will want more of.
Once you nail it down, the second stage is to motivate people to seek more of it. And that’s what I’d like to deconstruct here as it’s crucial to the effectiveness of this strategy.
There are three ways to motivate people to take the action that you want them to.
1. The first way is Access:
...Which is what we did. We gave people the opportunity to play more if they invited their friends. But you can find many other examples.
Think of a queue in front of a club. Someone tells you that they’ll get you into the VIP area if you bring a friend. This would motivate you to call some friends to join you, yes?
2. The second way to motivate people is Money
...aka through a financial reward. You can directly give people money as an incentive for referring you and bringing people in. Of course, you’ll want to make sure that it makes financial sense to do so.
3. Finally The third thing that can motivate people is Ego
...To look at an example, just open any social media platform of your choice.
People share things on social media because it gives them a reward in the form of raising their social status. And there are tons of ways you can leverage this in your business.
So, to sum up, you must find your business’ ‘craic’ and then see how you can motivate people to ask for more.
There’s just the final step left, which I’ll share in my next blog post.
Speak soon,
Howard ‘Buyer Motivator’ Kingston
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