All Posts in Lessons for Educational emails and Tips for Growth Thursday

June 1, 2021 - No Comments!

5 Handy Tools for Bloggers and Digital Marketers

Here are five handy tools with a ‘digital marketing’ slant. Add these to your arsenal and become an absolute marketing whirlwind when it comes to proofing, formatting and optimizing for mobile.

They’re written primarily for Chrome and Mac users, but they’ll work on a PC too. For 5 handy visual marketing tools, to help with colours, fonts and file sizes, head to part 1 of this blog over at The STANCE Method.

 

1. Capitalise My Title

Capitalise my title is a website. Different countries, publications and websites have different rules pertaining to the capitalization of titles. There’s even nuance between what you might consider as the two options: Sentence case and Title Case.

If you have decided on an option where multiple letters in your title will be capitalized, but get tripped up on words like, the, an, on, a, the, my, your and so on, paste your title into Capitalise My Title, select a publication style and use that as your centralised, de facto method for checking capitalisation without slacking everyone on your team for grammar checks. 

2. HTML Cleaner

HTML Cleaner is a website. You can paste in a word or Google doc and receive a formatted and cleaned version in HTML. This is useful for blogging, where your editor might not be that user-friendly when it comes to styling H1s and H2s.. 

Most blog editors allow you to switch between a WYSIWYG editor and an HTML editor. So here’s how it goes:

  1. Paste your original doc into HTML Cleaner
  2. Click the ‘Clean HTML’ button
  3. Get your formatted HTML with all your H1s and H2s
  4. Paste that into your blog editor, and ‘hey presto', you have a perfectly formatted blog.

3. Inspect Element

Staying on a code theme, you can use ‘inspect element’ to understand the code from which a website is created. Now, I’m no developer, but I do sometimes like to fiddle with some code to explore how a change of headline might look.

In Chrome, head to the website you’re looking to adapt. Left click on the headline, select ‘inspect’ and see the code get pulled up. Find the headline, double click and see the portion of the code highlighted. Enter the text you’d like to see, hit return and you have a live demo of your change.

Don’t worry, this makes no lasting change to your site!

4. Mobile view 

Staying on the web browser theme, when you’re looking to test how a new design or code change looks on mobile vs. desktop, you can quickly do this in Chrome.

To achieve a screen that looks like the image above, press:

Option + Command + J (on a Mac). 

From there, you can fiddle with the dropdown menu to select the phone you’d like to see your site on.

If I were bug checking the mobile view of a site, I’d still load it up on my phone, but for a quick layout or copy check, this mobile view is FAB.

 

5. Read Aloud: A Text to Speech Voice Reader

Available here in the Chrome store. I use this tool for proofreading. Start by downloading the Chrome ‘Read Aloud’ plug in—you’ll see it appear in the top right corner of your browser.

When you’re done with your chrome-based text (Google Doc, Mailchimp email, Hubspot landing page), simply click on the little megaphone and listen to the robotised version of your copy.

I personally opt for one self-proofread, followed by one Read Aloud proofread. I always catch a few mistakes the second time through.

About the author

Simon Dean is a brand consultant and storytelling expert. This is part two of a two blog series. You can find part 1—5 handy tools for digital marketers and branding experts—over at STANCE, Simon’s brand storytelling agency.

May 5, 2021 - No Comments!

What Is a World-Class Marketer?

You’re reading this email for one reason: You want to become a world-class marketer.

You want to be the best at what you do. And that means you’re going to put everything that you have into learning different tactics, strategies, and ideas.

That’s awesome! 🔥

But before you do any of that, you need to understand what separates world-class marketers from the rest. What makes them so great at what they do?

Three things define a world-class marketer.

1. The first is an obvious one – they make the most money. 💰

A great marketer or entrepreneur can grow a business year-on-year. If the marketer works for another business, they’re earning a six-figure salary because they’re so good at what they do. And if the marketer has their own business, it’s thriving and turning a healthy profit. They have the skills and determination, which is why they make more than most.

But there’s more to it than money.

2. The second thing that defines a world-class marketer is that they want to make an impact. 💥

It’s not enough for them to just turn up to work, while away the hours, and then go home. A dead-end job isn’t good enough. A great marketer has a message that they want to put out there for people to hear. They want to use their skills to create change in people’s lives.

3. And finally, we have the third thing – freedom. 🕊️

Nobody becomes a world-class marketer by following the conventional path. Such marketers don’t believe in the idea of going to school, getting good grades, and then magically getting a great job at the end of it.

World-class marketers value their freedom.

They want the freedom to create…

The freedom to express themselves…

And the freedom to take their own path in life, rather than following everybody else’s.

So, are you a world-class marketer?

Maybe you’re not quite there yet.

But now that you know what it takes, you’re in a better position to achieve that status. 💪

Speak soon,

Howard ‘Freedom Creator’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 28, 2021 - No Comments!

Becoming Part of the 19% that Make It

Did you know that 81% of new businesses disappear within the space of three years?

That means that only 19% of them make it. Fewer than one in five become businesses that can go the distance.

Why is that?

What causes 81% of businesses to struggle so badly?

Most people point to a lack of customers. With no customers, the business goes broke. And when the business owner’s broke, they burn out and stop caring. Ultimately, that leads to the business disappearing.

But a lack of customers is just the symptom of something else.

The fact is, there are two reasons why 81% of businesses fail. And I’ve seen these two things time and time again after working with thousands of marketers and through launching my own businesses.

1.The first is a lack of key marketing skills.

If you’re an entrepreneur, your main focus needs to be on getting customers. There’s a lot of skill involved in doing that. It’s never as simple as just putting something out there and waiting for the sales to come. You’ve got to understand how to choose the right market, create strategies, and execute campaigns.

However, it’s the second thing that really sinks new businesses…

2. A lack of determination.

If you’re not determined to make your business work, it will end up failing. It’s what I’ve seen happen to so many entrepreneurs.

I might have two people in a classroom who learn all of the same skills from me.

If I catch up with them a year later, I’m usually going to discover that one of them went on to launch their own business. They’re making thousands in revenue and are doing well.

The other one?

3. They just haven’t done it.

They didn’t have the determination or the drive, which meant they didn’t put what they learned into practice.

Here’s my message to you…

Developing marketing skills is one huge part of the equation. But it’s not the only part.

To make sure you’re part of the 19%, you’ve got to have determination. You’ve got to take action and use what you learn to strengthen your business.

Speak soon,

Howard ’19 Percenter’ Kingston

 

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 26, 2021 - No Comments!

How Malak Demystified Digital Marketing for Her App

Malak is the founder of an invoicing app. She joined Growth Velocity Academy to supercharge her marketing powers & got great results. Here’s her story:

When she had just started her business, it was all trial-and-error for her.

She wanted to learn more about how to market her product. But she was sceptical about online courses.

There are so many courses out there, and most of them only impart theoretical knowledge. They don't give you the necessary tools to actually put what you’ve learned into practice.

What’s the point of knowing the theories if you don’t have the skills to apply them?

That’s where we stepped in with the GVA Digital Marketing Bootcamp. Here, students get guidance from experts that have more than 20 years of experience in the field. These experts guide them step-by-step in applying what they learned.

It may be intensive, but it’s because you’re learning and already applying what you’ve learned at the same time. More importantly, you develop skills by learning from the best.

Who: Malak

Joined: 25th May

Problem To Solve:

Malak knew that it’d come down to marketing if she wanted to reach the right audience. Since she has a digital product, she also knew that she should focus her marketing through digital means. The problem was that she was very familiar with product development and user experience, but had no knowledge of marketing, especially of digital marketing.

How She Overcame it:

She chose our specific course that targeted digital marketing. And what she loved about it was that we were not only telling her what to do but also showing her how to do it.

Malak didn't only join an incredible community and learn about digital marketing. She also learned how to be more organised and set clear goals for her business.

Furthermore, she learned how to plan ahead. She now knows what campaigns she wants to do in a week, a month, and even in six months’ time.

Our client has picked out the right campaigns to launch in the next two weeks. She now understands how she can get to where she wants to be.

Speak soon,

Howard

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 21, 2021 - No Comments!

Hit the Jackpot with High-Tempo Tests

Why do people give up on marketing ideas?

It’s simple – because they don’t work, right?

You try one or two things and then throw in the towel if you don’t see the results you want.

If this is how you approach it, you’re making a big mistake.

In the past couple of blog posts, I showed you how to rob and duplicate a great model and make it work for you. This strategy has brought us massive success time and again.

I also explained its key components: that you need to find ‘Craic’ inside your business and motivate people to want more of it.

During this second stage, you’ll come up with tons of creative ideas & experimenting. But here’s the thing:

Reality is, a lot of these ideas will NOT work 😂.

Hey, at least I’m telling it you to straight 😉

Annnnnd… You may feel like quitting as a result.

But I suggest you do something completely different.

Don’t quit. Keep Experimenting.

Because eventually, some of those experiments will work.

We call this concept High-Tempo Testing. And this is the third key component of the model.

We basically take an idea and run experiments every week or so. This is how we implement a whole bunch of things to see what works.

Now of course it’s not that we WANT our ideas to fail, but rather...we understand that experimenting is all part of the process. Because the moment we get one right, that successful idea will far outweigh all the bad ones.

Imagine if we’re to stop at experiment #36 when #37 would get us the results that we need. We would’ve never achieved the amazing results we’ve achieved.

This is exactly how you should approach your marketing.

Brainstorm lots and lots of ideas, and then run them through high-tempo tests.

Sure, some will work ok, some may not have a big impact at all. But the 20% that work can be all you need to achieve your growth goals.

The truth is that you never know when the next idea will be the one that launches your business into the stratosphere. Transforms your business. So play the numbers game, test ideas at high tempo, and you can expect to hit the jackpot at any moment.

Speak soon,

Howard ‘Idea Factory’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community

Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our 'Growth Marketers' Facebook group - completely free... Join Now

2. Join our next Digital Marketing Bootcamp

Launch your business or your career by joining our next Virtual Digital Marketing Bootcamp, kicking off in a few weeks... Apply Now

3. Access Our Free Masterclass

Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™... Watch Now

April 19, 2021 - No Comments!

How Celeidh Took Back Control of her Business and Did the Marketing Herself

Celeidh is an entrepreneur who owns a children’s tableware brand. She joined Growth Velocity Academy to pivot online and grow her business Digitally. Here’s her story:

Before Celeidh learned about us, she had been paying agencies to do her marketing.

But what she didn’t realise is that she could have been doing her own marketing the whole time! That would have saved her a whole lot of money.

If you’ve been doing the same, know that it’s never too late

Who: Celeidh

Joined: 6th April

Problem To Solve:

Celeidh used to be an entrepreneur who didn’t have the necessary marketing skillset to launch and market her own brand. Despite being the one who understands the values she wanted to convey, she used to pay others to do her marketing.

But then, we stepped in and showed her not only how she can save money and market her own products but also achieve better results!

How She Overcame it:

The GVA Digital Marketing bootcamp taught her how to use Facebook Ads and Google Analytics.

Thanks to her new marketing skills, she grew her following by almost 2,000 on her page and made £2,000 on her website.

And she had only launched it on Facebook to her friends and family. She hadn’t even gotten to the ads part yet.

Our course also taught her how to analyse and understand her results, and how to set budgets. That’s how she learned she may have been spending money on the wrong things. Soon, she was able to redirect it to what works for her business.

Best of all, she now has more time for her family!

That’s why she’s such a strong believer in the benefits that our course brings.

Speak soon,

Howard

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 14, 2021 - No Comments!

Access, Money, and Ego

In our last blog post, I showed you how we took a virtual soccer game from 40,000 to 350,000 active monthly users in 30 days.

As I explained, we basically borrowed Dropbox’s model. Now I want to show you how to do the same.

There are three key components that I want to break down.

The first one is what I call ‘Craic’ and it’s an Irish term which is essentially something that people want more of.

For Dropbox, it was storage. For us, it was another game. For you, it can be any part of your product that people will want more of.

Once you nail it down, the second stage is to motivate people to seek more of it. And that’s what I’d like to deconstruct here as it’s crucial to the effectiveness of this strategy.

There are three ways to motivate people to take the action that you want them to.

1. The first way is Access:

...Which is what we did. We gave people the opportunity to play more if they invited their friends. But you can find many other examples.

Think of a queue in front of a club. Someone tells you that they’ll get you into the VIP area if you bring a friend. This would motivate you to call some friends to join you, yes?

2. The second way to motivate people is Money

...aka through a financial reward. You can directly give people money as an incentive for referring you and bringing people in. Of course, you’ll want to make sure that it makes financial sense to do so.

3. Finally The third thing that can motivate people is Ego

...To look at an example, just open any social media platform of your choice.

People share things on social media because it gives them a reward in the form of raising their social status. And there are tons of ways you can leverage this in your business.

So, to sum up, you must find your business’ ‘craic’ and then see how you can motivate people to ask for more.

There’s just the final step left, which I’ll share in my next blog post.

Speak soon,

Howard ‘Buyer Motivator’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 12, 2021 - No Comments!

Becoming an Entrepreneur at the Age of 15

Our youngest student Zayed joined our bootcamp when he was still in High School. He joined Growth Velocity Academy to feed his passion for Marketing, Entrepreneurship and at the same time, help his family business accelerate. Here’s his story:

Do you think it’s ever too early to start your business? Our client, Zayed will surprise you.

After all, Zayed is only 15 years old! But he’s already got a business mindset.

Here’s his story about his time at our Digital Marketing Bootcamp.

Who: Zayed

Joined: 25th May

Problem To Solve:

Zayed joined us because he wanted to get actual customers for his business. He initially thought that he had a good plan, but after taking the course he realised that his plan was actually a mess. There was no real organisation to it. As a result, he basically hoped that he would find customers.

He didn't do anything to get them. And he didn’t take any real action.

Zayed came to our bootcamp with the goal of creating some structure for his plan.

How She Overcame it:

The GVA course gave him a chance to learn about Google and Facebook ads. Also, Zayed learned a lot about optimisation, which is one of the crucial skills of every digital marketer.

The result?

SEO, or Search Engine Optimization, is now one of his key areas of expertise. That meant he finally knew how to make a website rank higher in search results.

And what happened next was close to magic.

After applying what he learned at the bootcamp, he got more results in the 30 days than the previous 18 months. Spectacular, isn’t it?

If he hadn't taken the course, he might have lost the confidence to develop his business.

And the lively atmosphere of the sessions also helped a whole lot. Because for Zayed, the course wasn’t anything like school.

It was far more interesting and the workload was more manageable than he expected. Most of all, he learned so much more than he expected.

The main point is that action leads to results.

You need to test and implement, try out strategies, and nail your research. Really know your market. That’s how you define your buyer persona and what works for them.

Speak soon,

Howard

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 7, 2021 - No Comments!

Rob and Duplicate

Do you know what R&D stands for?

Research and Development would be the likely answer.

But not in our world! 😉

For us, R&D means ‘Rob and Duplicate’.

Let me explain…

A few years ago, I was running marketing for this gaming business that had recently launched a soccer game. At the time, it had around 40,000 monthly users.

My job was to figure out how we could boost these numbers further.

Now, there were tons of things that we could’ve done. But I wanted to find something that would really inflate the numbers.

I turned to Dropbox for inspiration. It’s one of those companies that scaled tremendously, with the majority of growth happening because of a few good ideas.

One of those ideas was using the product for promotion. When you run out of storage, Dropbox offers you two choices:

--> You can pay for more storage, or you can invite friends and get it for free.

And that’s exactly what I used my R&D method for.

When a user finished a soccer game, they’d have to wait for 24h until their energy refills. Alternatively, they could buy a $1 virtual Red Bull and restore energy immediately.

Now, $1 is not a lot of money. But our goal wasn’t to use it as a huge revenue stream in the first place. Instead, we used it to introduce another option that would actually meet our goals…

We gave people the option to invite five friends and get more energy to keep playing.

The results?

We went from 40,000 to 350,000 monthly active users in 30 days!

The point is, you don’t have to reinvent the wheel to create outstanding success. You can just take something that’s proven to work and apply it to your business.

In my next couple of blog posts, I’ll deconstruct the tactic and show you how to R&D it yourself.

Speak soon,

Howard ‘Number Inflator’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now

April 5, 2021 - No Comments!

How Nahla Advanced Her Digital Skillset to Stay In-Demand

Nahla is a professional marketer and has been so for year. She decided to enrol in our Digital Marketing Bootcamp to enhance her digital marketing skills. Here’s her story:

You can be in the industry for years and still want to upgrade your knowledge and learn more. Afterall, learning is a never ending journey, especially for Marketers! Check out what we managed to do for Nahla.

Who: Nahla

Joined:

Problem To Solve:

Our client’s problem was that she didn’t have much experience in digital communication. That may sound surprising since she'd been in this line of work for about 15 years.

She’d specifically worked with advertising agencies for a very long time. But whenever a client required something related to digital communication, she would delegate it to a colleague. And that lack of confidence cost her money.

One day, she finally made up her mind to improve her digital skillset and that’s where we stepped in.

How She Overcame it:

Nahla went with the GVA Bootcamp - probably the best decision she could make as a freelancer.

For her, the best thing about the course was the hands-on knowledge transfer. The coaches will help you apply the things you learned and test out strategies.

After the bootcamp, Nahla brought what she learned to work for her clients. Is it any surprise that she managed to increase the SEO rankings for all of her clients?

The course helped her gain the skills necessary for testing what works for her business.

Here’s her best result so far:

One of her clients previously wasn't anywhere near the first page of Google search results. But after Nahla’s efforts, it soon ranked second. This means her client’s website now appears near the top of the list when a user searches for specific search terms.

Their click-through rate, which measures how many clicks an ad gets each time it gets seen by people, also improved as a result.

And all of that from only one paid ad campaign, a kind of advertising where you pay search engines to feature your ad to increase its visibility.

Speak soon,

Howard

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Join Our FREE Online Community
Join hundreds of Digital Marketers and Entrepreneurs all around the world and share the latest tools and tactics in our ‘Growth Marketers’ Facebook group - completely free….Join Now
2. Join our next Digital Marketing Accelerator
Launch your business or your career by joining our next Virtual Digital Marketing Accelerator, kicking off in a few weeks... Apply Now
3. Access Our Free Masterclass
Watch our 17-minute Crash Course on the latest marketing tools, growth hacking tools & how to succeed as a digital marketer, using the Growth Velocity Method™… Watch Now