In my last blog, I introduced the three core skills that a world-class marketer must master:
- Attract
- Convert
- Accelerate
Each of these core skills has three key accelerators. These are the three things that you’ve got to do to master the skill.
Now, let’s dig deeper into the Attract skill.
1. The first thing you need to do for this is to Build Authority.
To create a powerful brand, you need to get people to know, like, and trust you.
Why?
People, particularly on the internet, will not buy from you if they don’t trust you. If they don’t believe what you’re putting out there, they’re not going to part with their cash and say yes to your offer.
2. The second accelerator is Unleash Organic.
This is all about your organic marketing. In other words, it’s the unpaid marketing that you use to attract customers.
Content marketing falls into this category, as does search engine optimisation.
These are things that you can do without spending a penny. However, that doesn’t mean they don’t come with a cost.
If you’re not spending money, you need to spend time.
And that’s something you always need to understand, whether you’re a marketer or you’re speaking to a business partner. There’s no such thing as “free” marketing. If it doesn’t cost any money, that means it’s going to cost some time.
You have to prepare to spend that time to build up this accelerator.
Of course, the reverse of this is also true. If you’re not spending time, you’re probably spending money.
- That brings me to the third accelerator – Paid Precision.
This is all about utilising paid marketing efficiently and it all comes down to generating a return on ad spend.
If you can do that, you can go into any business with the confidence that you can create ad campaigns for them. Whether that business is your own or somebody else’s, you can make a profit with ads.
Build Authority, Unleash Organic, and Paid Precision.
If you get those three things right, you’ll attract more customers than you ever thought possible!
Speak soon,
Howard ‘Customer Attractor’ Kingston
P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:
- Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
- Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
- Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.
