I’ve talked about the accelerators behind the Attract and Convert skills in my previous blogs.

Now, that leaves us with one more skill to cover – Accelerate.

This one’s all about creating stability in your business so that it doesn’t go off the tracks when you start to grow.

1. The first accelerator for it is Make Data-Driven Decisions.

When you’re moving at speed, you can’t make decisions based on hunches. And you can’t go in a certain direction just because the boss thinks it might be a good idea.

You need to know that you’re making the right choice.

And to do that, you’ve got to know how to use analytics platforms and understand what the data they provide means.

If you don’t, you’re bringing guesswork into the equation. And if you guess wrong, the train will come off the tracks.

2. The second accelerator for the Accelerate skill is your Growth Engine.

This is about having a model or a strategy that you can rely on. You know that if you spend a certain amount of money on this strategy you’ll generate a return on your investment. And when you have a Growth Engine, you have rock-solid certainty in your marketing efforts.

3. And finally, we have Installing Viral Loops.

Viral marketing is one of the most powerful tools you have as a marketer. If you can get people to share your content with their friends, you increase exposure. More exposure means you attract more people to your business. And if you’ve mastered the Convert skill, that exposure means that you make more sales.

Having a viral loop means you can increase your referral rate. It also means that you can put content out into the world feeling confident that plenty of people will see it.

Ultimately, the Accelerate skill helps you to build certainty into your growth.

It takes away the guesswork, gives you a reliable strategy to work with, and enables you to reach more people with your message.

Master this skill as it ensures you stay on track even if you grow at a rapid pace.

Speak soon,

Howard ‘Accelerator’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
2. Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
3. Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.

Sometimes, it feels like new technologies pop up out of nowhere.

When some clever piece of tech comes along, you have to rush to adapt. If you don’t, there are plenty of other marketers out there who will.

But here’s the thing…

No new technology, or idea, comes out of nowhere.

Every single time, there’s always a trend towards that idea before it really takes off. And if you can catch onto the trend before it hits the mainstream, you’re able to get a head start on everybody else.

That’s what a world-class marketer does.

Right now, there’s one trend that I think all marketers need to know about…

Native advertising.

What is that?

Let me explain what it isn’t first.

Imagine that you’re watching a TV show. You enjoy the show for about 15 minutes and then you have to sit through a few minutes of adverts before you can carry on.

You didn’t sit down to watch the ads.

They’re just a thing you have to sit through before the show comes back on.

That’s what we call “interruptive advertising”. It’s marketing that gets in the way of what you want to experience.

We see this on the internet, too.

Whenever a webpage serves a pop-up ad, it’s interrupting what you’re doing. It’s breaking your train of thought to try to get you to pay attention to some new product or service.

Native advertising is the exact opposite of that.

It’s advertising that’s built into the content that you’re consuming.

For example, let’s say you’re reading an article about autonomous cars. You make it through the whole thing without interruption. And at the end, you see a little bio at the bottom that says the electric car company Tesla wrote the article.

That’s not an ad.

At most, it’s a bio or attribution.

But that little footnote, which is part of the piece, puts Tesla in your mind. And that means you’re more likely to look them up if you’re in the market for an autonomous car.

Native advertising is a new trend that will change the way that we talk to customers.

If you can start building your skills in it now, you will benefit from it in the future.

Speak soon,

Howard ‘Going Native’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
2. Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
3. Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.

The world is changing.

That may seem like an obvious thing to say given what’s happening right now.

But to be clear, the world was changing before all of this happened. It’s just that the pandemic feels like somebody put their foot on the gas.

Things went crazy really fast. And I know that it’s possible that the change was so quick that some people still haven’t gotten their heads around it.

They’ve felt the impact.

Perhaps they’ve lost their jobs…

Or they’ve seen the number of clients coming through their business dry up…

Whatever the case may be, they’re struggling a little.

Maybe you’re one of them. And maybe, you know that it’s time for you to change along with the world.

That’s the keyword I want to focus on in this blog – change.

Despite all of the craziness that’s going on, there are people out there who’ve managed to thrive. They’ve pivoted to the point where they’ve turned the challenges they face into something amazing.

What does that show us?

Opportunity is still out there!

I’ve had students come up to me with a common complaint:

“Nobody in my local town’s hiring. Everybody’s shut down.”

But the simple fact is that this isn’t true.

Yes, businesses in your local area may have shuttered their doors. And if you stay local, you may well find yourself struggling to find work.

However, that simply means that it’s time for you to expand your scope.

As marketers, we’re now getting used to the concept of working remotely. We’re figuring out what it takes to deliver great things, even though we’re not working in offices.

Remember, you’re a remote marketer now.

And that means you have more opportunities than ever before!

If you head to LinkedIn and search for “remote marketers”, you’ll see what I mean. The demand skyrocketed as people come to grips with what’s happening in the world.

Everybody who runs a business still needs people who can help them to market and sell online.

So, perhaps the opportunity isn’t in your local town anymore.

But it’s still out there.

Only now…it’s global!

And that means there are more opportunities than you thought possible.

But only if you know how to market yourself or your business globally.

Speak soon,

Howard ‘Opportunity Finder’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
2. Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
3. Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.

In my last blog, we looked at the three accelerators that lie behind the core marketing skill of Attract.

However, there’s no point in attracting customers if you can’t get them to buy or sign up for your thing. And that brings us to the second core skill – Convert.

Just like with the Attract skill, three accelerators sit behind the Convert skill.

1. The first is Conversion Confidence.

This is exactly what it says on the tin…

How confident are you that somebody will convert after hitting your website?

You can put a percentage number on this based on your own feelings. But the best way to figure this out is to look at your conversion numbers.

How many people buy or sign up compared to the number of people who land on your website?

If it’s a low number, that suggests you need to change how you’re making your offer.

2. That brings me to the second accelerator – Scientific Sales.

Do you have an intentional process for taking somebody from prospect to customer? In other words, how do you help somebody that you attract understand the value of your product so they’re ready to make a purchase?

For an e-commerce company, your website needs to do this job. And for a SaaS provider, you may have a demo that highlights the benefits of your product.

The key is that you’re not relying on the prospect to find their way to buying from you. Instead, you have a set process for them to follow that leads them to a purchase.

3. And our final accelerator is Repeatable Retention.

It’s one thing getting people to come to your website or to buy your product once. And it’s another to have them coming back again and again because they love what you have to offer.

Your goal is to maintain a high retention rate. After all, it’s always less costly to sell to existing customers than it is to find new ones.

So, how do you rate your ‘Convert’ skills? Grade yourself like a Traffic Light: Green means you’ve got it all working. Amber means you could use a little help and Red means you’re struggling.

If you have any Ambers or Reds, you know what you need to work on next when it comes to converting customers.

Speak soon,

Howard ‘Customer Converter’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
2. Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
3. Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.

In my last blog, I introduced the three core skills that a world-class marketer must master:

1. Attract
2. Convert
3. Accelerate

Each of these core skills has three key accelerators. These are the three things that you’ve got to do to master the skill.

Now, let’s dig deeper into the Attract skill.

1. The first thing you need to do for this is to Build Authority.

To create a powerful brand, you need to get people to know, like, and trust you.

Why?

People, particularly on the internet, will not buy from you if they don’t trust you. If they don’t believe what you’re putting out there, they’re not going to part with their cash and say yes to your offer.

2. The second accelerator is Unleash Organic.

This is all about your organic marketing. In other words, it’s the unpaid marketing that you use to attract customers.

Content marketing falls into this category, as does search engine optimisation.

These are things that you can do without spending a penny. However, that doesn’t mean they don’t come with a cost.

If you’re not spending money, you need to spend time.

And that’s something you always need to understand, whether you’re a marketer or you’re speaking to a business partner. There’s no such thing as “free” marketing. If it doesn’t cost any money, that means it’s going to cost some time.

You have to prepare to spend that time to build up this accelerator.

Of course, the reverse of this is also true. If you’re not spending time, you’re probably spending money.

3. That brings me to the third accelerator – Paid Precision.

This is all about utilising paid marketing efficiently and it all comes down to generating a return on ad spend.

If you can do that, you can go into any business with the confidence that you can create ad campaigns for them. Whether that business is your own or somebody else’s, you can make a profit with ads.

Build Authority, Unleash Organic, and Paid Precision.

If you get those three things right, you’ll attract more customers than you ever thought possible!

Speak soon,

Howard ‘Customer Attractor’ Kingston

P.S. Whenever you are ready, here are 3 ways we can help you become a Digital Marketer:

1. Follow us on Instagram (@growthvelocityacademy) for daily marketing tips, updates and announcements.
2. Create the perfect Growth Hacking Strategy by grabbing a free copy of our Marketing Plan Template here
3. Book in for a Complimentary 1:1 Business Mentor Session here with one of our Marketing Strategists.